One of the most common pieces of feedback we hear from customers is that Friday Flamingo sizing feels different from what they’re used to.
And that’s completely true.
But it isn’t accidental.
Sizing in Fashion Is Inherently Inconsistent
Anyone who has shopped across multiple brands knows that size numbers rarely translate cleanly. A labelled size can vary dramatically depending on the retailer, the garment block used, and how patterns were developed.
There is no universal standard.
Which means fit experiences are often unpredictable.
Building a Fit Based on Real Plus Size Bodies
When developing Friday Flamingo, I wasn’t interested in simply extending traditional sizing frameworks. The goal was to create what I believe plus size fit should feel like, based on years of industry experience and firsthand understanding of how garments behave on different bodies.
That meant approaching sizing from a completely different starting point.
Not scaling up.
But designing for curves from the beginning.
Why Our Garments Often Feel More Generous
Because of this construction approach, many customers find that familiar size numbers do not always align with their previous expectations. Pieces may feel more relaxed, more comfortable, or more accommodating than what they’ve encountered in other brands.
This reflects differences in cut and fit philosophy rather than garments running “large.”
Numbers Rarely Tell the Full Story
While our garments are labelled within a defined size range, the lived wearing experience can differ from conventional assumptions. Fit is ultimately driven by pattern architecture, proportions, and garment balance — not just the numerical label.
Which is why size charts and measurements are always the most reliable guide.
Designed to Feel Good on the Body
Every Friday Flamingo piece is created with wearability and comfort as priorities. Clothing should move well, sit well, and feel good — without the tension or restriction that so often defines plus size shopping experiences.
Because sizing should never feel like a barrier.
Because the number on a tag is far less important than how something actually fits and feels.