Skip to content
Search
SPRING SUMMER
CHRISTMAS 24
NEW!
SALE
BABY
AUTUMN WINTER
SWIM
BRIDE
MATERNITY
HOLIDAY
JEWELLERY
SHOP BY SIZE
SHOP
SHOP ALL
Account
Search
Cart
SPRING SUMMER
Toggle menu
NEW SUMMER 24
SHOP ALL SUMMER
CHRISTMAS 24
NEW!
SALE
BABY
Toggle menu
BABY NESTS
AUTUMN WINTER
Toggle menu
WINTER 24 - DROP ONE
WINTER 24 - DROP TWO
SHOP ALL WINTER
SWIM
BRIDE
MATERNITY
HOLIDAY
Toggle menu
OCCASIONWEAR
'LITTLE BLACK DRESS'
SHOP ALL
JEWELLERY
SHOP BY SIZE
Toggle menu
SIZE 0 (12)
SIZE 1 (14)
SIZE 2 (16)
SIZE 3 (18)
SIZE 4 (20)
SIZE 5 (22)
SIZE 6 (24)
SIZE 7 (26)
SIZE 8 (28)
SIZE 9 (30)
SHOP
Toggle menu
SHOP CLOTHING
Toggle menu
Activewear
Capes
Cardigans & Jumpers
Dresses
Jackets & Coats
Kimonos
PJS
Shirts , Blouses & Tees
Pants & Skirts
Shop Accessories & Decor
Toggle menu
Bags
Belts
Jewellery
Candle
Shop By Size
Toggle menu
Size 0 (12)
Size 1 (14)
Size 2 (16)
Size 3 (18)
Size 4 (20)
Size 5 (22)
Size 6 (24)
Size 7 (26)
Size 8 (28)
Size 9 (30)
Shop By Edit
Toggle menu
SWIM
Bridal by Friday flamingo
Boho Drop
Black Dresses
Block Colour Dresses
Breastfeeding Friendly Pieces
Casual Dresses
Evening Dresses
Floral & Patterned Dresses
Maxi Dresses
Festive Season
Shop Skincare
Toggle menu
Face
Body
SHOP ALL
Shipping Worldwide • Afterpay Available
FRIDAY FLAMINGO BABY
The 'Un-baby'
Baby Bag
Shop Now
LAYBUY & AFTERPAY AVAILABLE
WE SHIP WORLD-WIDE
DESIGNED IN NEW ZEALAND
Add important information here
Left
Maternity & Breastfeeding Friendly
Right
View all
Left
Right
Quick buy
Leilani dress - Black
$139.99 NZD
Black
5.0 / 5.0
23 reviews
28% off
Left
Right
Quick buy
Eloise wrap dress - Black
$89.99 NZD
$124.99
Sale
4.833333333 / 5.0
6 reviews
33% off
Left
Right
Quick buy
Delilah skirt - Animal print
$89.99 NZD
$134.99
Sale
Animal print
5.0 / 5.0
4 reviews
17% off
Left
Right
Quick buy
Gia pants - khaki
$99.99 NZD
$119.99
Sale
khaki
5.0 / 5.0
4 reviews
17% off
Left
Right
Quick buy
Gia pants - Terracotta
$99.99 NZD
$119.99
Sale
Terracotta
5.0 / 5.0
2 reviews
28% off
Left
Right
Quick buy
Molly Dress - Abstract print
$89.99 NZD
$124.99
Sale
Abstract print
5.0 / 5.0
5 reviews
33% off
Left
Right
Quick buy
Zoe Blouse - Abstract
$79.99 NZD
$119.99
Sale
Abstract beige print
5.0 / 5.0
1 review
Left
Right
Quick buy
Taylor shirt - White
$119.99 NZD
White
5.0 / 5.0
2 reviews
Left
Right
Quick buy
Belle Shirt - White
$119.99 NZD
White
4.86 / 5.0
15 reviews
43% off
Left
Right
Quick buy
Leilani dress - Ocean floral
$79.99 NZD
$139.99
Sale
Ocean blue
5.0 / 5.0
18 reviews
26% off
Left
Right
Quick buy
Ky Jumpsuit - Black
$99.99 NZD
$134.99
Sale
Black
5.0 / 5.0
11 reviews
Left
Right
Quick buy
Iggy Hoodie Jacket - Grey
$139.99 NZD
5.0 / 5.0
2 reviews
Left
Right
Quick buy
Iggy Hoodie Jacket - Black
$139.99 NZD
5.0 / 5.0
2 reviews
33% off
Left
Right
Quick buy
Delilah skirt - Red & Pink
$89.99 NZD
$134.99
Sale
Pink & Red print
5.0 / 5.0
6 reviews
26% off
Left
Right
Quick buy
Daphne dress - Blue & White print
$99.99 NZD
$134.99
Sale
Blue & white print
4.83 / 5.0
6 reviews
26% off
Left
Right
Quick buy
Rita Top - Blue & White print
$69.99 NZD
$94.99
Sale
Blue & white print
4.941176471 / 5.0
17 reviews
41% off
Left
Right
Quick buy
Kelsi Maxi Dress - Palm print
$79.99 NZD
$134.99
Sale
PALM PRINT
5.0 / 5.0
1 review
33% off
Left
Right
Quick buy
Zoe Blouse - Red & Pink
$79.99 NZD
$119.99
Sale
RED & PINK PRINT
5.0 / 5.0
1 review
Left
Right
Quick buy
Taylor shirt - Black
$119.99 NZD
Black
5.0 / 5.0
7 reviews
25% off
Left
Right
Quick buy
Harlow Shirt - Kermit Green
$89.99 NZD
$119.99
Sale
KERMIT GREEN
5.0 / 5.0
1 review
Left
Baby Bags
Right
View all
SHOP
BABY NESTS
SHOP
FEEDING PILLOWS
SHOP
MATERNITY
SHOP
BABY MATS