About Us



Most of you know that fashion is where my heart has always been, and always will be. And I'm so excited to share this journey with all of you. I want this brand to be about high-quality garments, trendy fashion & the community... not all about me. Friday Flamingo is about embracing your quirky nature & unique beauty... flocking together & supporting each other... and above all else, enjoying every day like it's a Friday. I feel like all of the "failures" and all of the "wins" I've experienced in business, and my personal life, has led me to this point where I am able to develop the best plus size fashion label & community that New Zealand needs. I'm really proud of that too. So stay tuned, we're only small. With some limited-edition capsule collections which are absolutely brilliant We don't give two Fs about body shape, we give two Fs about living life every day like it's Friday. Sera xx