Shopping for plus-size clothing online can sometimes feel overwhelming.

If you've ever wondered...

• Am I a size 18 or a 20??

• Why do I fit one brand but not another?

• Should I size up or down?

You're definitely not alone.

Finding clothing that fits well shouldn't be confusing, but unfortunately, women's sizing has never been consistent. A size 18 in one brand can fit like a 16 somewhere else, while another brand's size 20 might fit more like a 24.

That's exactly why we do things differently at Friday Flamingo.

Why We Don't Use Traditional Clothing Sizes

At Friday Flamingo, we believe your clothing size shouldn't define you.

Women's sizing varies so much between brands that the number on the label often means very little.

That's why we've created our own simple Size 0–9 sizing system. It's unique to Friday Flamingo and has been developed specifically for our garments and the women we design for.

Rather than trying to compare our sizing with another brand, we recommend using the garment measurements listed on each product page. They're the most accurate way to find the right fit.

After all, confidence doesn't come from the number on a label.

It comes from wearing clothes that make you feel amazing.

Every Style Fits Differently

Just like every woman is different, every garment is too.

Some dresses are designed to be relaxed and oversized, while others have a more tailored fit. Some fabrics have stretch, while others are designed to hold their shape.

That's why we've included the garment measurements on every product page, directly underneath the product photos.

Rather than relying on the size printed on the label, we always recommend measuring yourself and comparing your measurements with the garment measurements.

It's the easiest and most accurate way to find your perfect fit.

We Are a Generous Fit

One thing many of our customers notice is that Friday Flamingo garments are generally a generous fit.

Our clothing is designed specifically for plus-size women, so we build room where it's needed and focus on comfort, movement and confidence.

Every garment is custom designed with curves in mind rather than simply grading up straight-size clothing.

While our garments are generally generous, every style is different.

That's why we always recommend checking the garment measurements before purchasing rather than relying on the size you normally wear.

The measurements on each product page will always be your best guide.

Every Friday Flamingo Garment Is Designed for Curves

Unlike many fashion brands, we don't simply purchase clothing and add our label.

Every Friday Flamingo garment is thoughtfully designed in New Zealand specifically for plus-size women.

We carefully select our fabrics, develop our own colours and prints, perfect the fit through multiple rounds of sampling and produce our collections in small batches.

Every sleeve, every pocket, every length and every proportion has been thoughtfully considered.

Our goal has always been simple.

To create beautiful plus-size clothing that women genuinely love wearing.

Why Measurements Matter More Than the Label

If there's one piece of advice we could give every woman shopping online, it's this...

Don't shop by the number. Shop by the measurements.

Your clothing size will vary from brand to brand.

The garment measurements won't.

Taking a few minutes to measure yourself and compare those measurements with the garment measurements on our website is the best way to choose the right size.

We find that customers who compare their measurements before ordering are much more likely to choose the right size the first time, making online shopping easier and more enjoyable.

Need Help Choosing Your Size?

If you're shopping with Friday Flamingo for the first time and you're unsure which size to choose, we're always happy to help.

You can chat with us using the live chat on our website, or send Sera a direct message on Instagram.

If you can, let us know your bust, waist and hip measurements, or tell us what brands and sizes you currently wear.

We'll happily recommend the size we think will suit you best.

Helping women find clothing they love is one of our favourite parts of what we do.

Why Women Across New Zealand Choose Friday Flamingo

Friday Flamingo was created because we believed plus-size women deserved better.

Better fit.

Better quality.

Better customer service.

Better clothing that was actually designed for curves.

Every Friday Flamingo garment is thoughtfully designed in New Zealand specifically for plus-size women and produced in small batches, with comfort, confidence and quality at the heart of everything we do.

Whether you're shopping for your first Friday Flamingo piece or you've been part of our community for years, we're so grateful you're here.

We can't wait to help you find your perfect fit. Browse our latest collection, compare your measurements with the garment measurements on each product page and, if you need a hand, we're only a message away.

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Frequently Asked Questions

What size range does Friday Flamingo offer?

Friday Flamingo uses its own unique Size 0–9 sizing system. Because women's sizing varies so much between brands, we recommend using the garment measurements on each product page rather than comparing our sizes with another brand.

Are Friday Flamingo clothes true to size?

Our garments are generally a generous fit, but every style is different. We always recommend checking the garment measurements listed on each product page rather than relying on your usual clothing size.

Where can I find the garment measurements?

Every Friday Flamingo product includes detailed garment measurements underneath the product photos. Comparing these measurements with your own is the most accurate way to find your perfect fit.

I'm still not sure which size to order. Can someone help?

Absolutely. You can chat with us through the live chat on our website or send Sera a DM on Instagram. We'll happily help you choose the size we think will fit you best.