For years, plus size women have been told the same thing: wear black, dress to look smaller, hide the parts of your body you don’t like, and try not to take up too much space.


But honestly? We are done with that.


You do not have to just wear black because you’re bigger. You are allowed to wear colour. You are allowed to wear print. You are allowed to wear clothes that feel fun, feminine, bold, soft, bright, dramatic, comfortable, or completely you.


At Friday Flamingo, we believe plus size fashion should be about confidence, not hiding.


Why do plus size women get told to wear black?


Black can be beautiful. We love a good black dress, a black outfit, and an easy wardrobe staple. But the problem is when black becomes the only option.


So many plus size women have grown up being told black is “slimming” or “flattering,” while colour and print are seen as too much. That message can make you feel like your body needs to be disguised.


Your body does not need to be disguised.


Clothes should help you feel good, not make you feel like you need to disappear.


Start with one piece of colour


If you usually wear mostly black, you do not have to go from all-black outfits to head-to-toe colour overnight.


Start with one piece that feels exciting but still easy to wear. That might be a printed kimono, a colourful dress, a bright top, or a pair of statement pants.


You can still style it with black if that feels comfortable. The goal is not to throw out everything you own. The goal is to slowly let yourself enjoy fashion again.


Try prints that make you happy


Prints are not just for smaller bodies. Florals, animal print, checks, stripes, abstract prints, and bold patterns can look incredible on plus size bodies.


The best print is the one you actually love. If you put it on and feel a little spark of joy, that matters.


Fashion is not just about looking smaller. Sometimes it is about feeling brighter, softer, stronger, more playful, or more like yourself.


Choose shapes that make you feel comfortable


When you are wearing colour or print, comfort matters. Look for pieces that give you room to move and breathe.


Floaty dresses, wide-leg pants, soft fabrics, elasticated waists, button-through styles, relaxed tops, and easy layers can all make getting dressed feel less stressful.


You do not need to squeeze into something uncomfortable just because it is “on trend.” The best outfit is one you can actually live in.


Wear the thing you keep saving


So many of us save the nice outfit for later. We wait for the right event, the right body, the right mood, or the right level of confidence.


Wear it now.


Wear the dress to lunch. Wear the bright top to the supermarket. Wear the print on a random Tuesday. You do not need a special occasion to feel good in your clothes.


Confidence comes from practice


If you are not used to wearing colour, it might feel scary at first. That does not mean it looks wrong. It just means it is new.


The more you wear clothes that make you feel good, the more normal it starts to feel. Confidence often comes after you do the thing, not before.


Final thoughts


You do not have to dress smaller to be stylish. You do not have to hide your body to look good. And you definitely do not have to just wear black because you are plus size.
Wear the colour. Wear the print. Take up the space.


You deserve beautiful clothes that fit you too.


Explore plus size clothing in New Zealand at www.fridayflamingo.com

June 01, 2026 — sera lilly